Since 2006, Nicole has been disrupting the beauty industry by propelling dynamic start-up companies to prominence. She’s a forward thinking marketing expert and storyteller with deep expertise in all things beauty – from balms to blushes, from serums to shadows.

Nicole was on the founding team at ipsy, the multi-billion dollar business that is the world’s largest and most successful beauty sample subscription company. Across her tenure, Nicole led ipsy’s partnerships with some of the world’s most iconic brands: Too Faced, Anastasia Beverly Hills, NYX, Pacifica Beauty and many more. ipsy transformed the way beauty brands marketed to and interacted with consumers — revolutionizing the powerful importance of social media and influencers. In 2017, she co-founded YUME, an American business taking beauty brands to China alongside Michelle Phan.

In 2023, Nicole launched 213Deli with Corey Weiss and Jules Camposano. 213Deli is the beauty industry’s first text-to-buy service. Customers receive weekly texts featuring the best in beauty and simply reply to buy.

A native Angeleno, Nicole finds joy in the simple pleasures of being barefoot on the beach, hiking, and playing with new beauty products. She lives with her husband and their lively young twins. She’s continually inspired by fellow female founders putting their stamp on the beauty industry.